“Everything you want (but don’t have) lies outside your comfort zone – – else you would already have it” In early 2015, at an event that over 100 high-level entrepreneurs paid up to $5,000 for a ticket to attend – – I gave my first ever talk from the stage. Scared and nervous do not […]
Crying in pain with thousands of people surrounding me, I had to stop….I couldn’t go any further. After running for more than three hours, my body couldn’t go one more step without taking a quick break to stretch out my cramping legs. Even though my body wanted to stop, I wasn’t done. With less than […]
Training for a marathon has a couple of great side benefits. One is that long distance running is an excellent form of meditation. So far, I’ve been blessed to receive some clarity through dozens of miles run. Hopefully, this article will serve you by giving a glimpse into those insights. Guiltless Desire After an expansive […]
Feel into the ultimate desire you have for your life. Right now. Close your eyes and see it. Touch it. Taste it. Feel why you are doing anything at all in life. While re-reading one of David Dieda’s books, I was prompted to do this and it caused pause and reflection. Deep in thought, inspiration […]
For most of my teenage years and 20-something years, I’ve “sports hated” Kobe Bryant. You know how it is. You choose to see the negatives of a person and become blind to the positives. And then something happens and you are able to see the full picture of that person. When this happens, you usually […]
Have you ever had the sneaking suspicion that your site is leaking money? That there’s a version of your website that would turn more visitors into leads, subscribers, customers, and clients? Well, there is some good news and some bad news for you: You’re right. That’s bad because your revenue (and impact) has been lower […]
There are no absolute truths in conversion optimization. Reading case studies or list posts filled with tests other people ran that improved their conversions won’t necessarily work for you. That would be using someone else’s solution for your problem. However, there are some rules of thumb that usually produce positive results & I want to share […]
The tools of the trade. If you’re serious about increasing your leads, sales, profit, impact, etc – – then you at least need an analytics platform & an A|B testing tool. A heatmap/scrollmap tool is next in terms of importance. A|B Testing Tools Optimizely Visual Website Optimizer The ROI you stand to gain from either […]
Let’s be honest…. Let’s wipe away all the distractions & buzz words that surround making a business work online. What do you get when you boil it down to the basics? Traffic Conversion Economics That is all there is1. It’s true for offline businesses too (just that traffic is people in the store rather than […]
Remember the movie Back To The Future? It’s one of my favorite movies (I actually love all 3 of them) and I vividly remember one part in particular. Early in the film, Doc Brown explains to Marty how he was standing on his toilet trying to hang a clock in his bathroom. In his attempt, he […]
