Entries by Steven Daar

Conversion Optimization Techniques Part 1

There are no absolute truths in conversion optimization. Reading case studies or list posts filled with tests other people ran that improved their conversions won’t necessarily work for you. That would be using someone else’s solution for your problem. However, there are some rules of thumb that usually produce positive results & I want to share […]

Conversion Optimization Resources

The tools of the trade. If you’re serious about increasing your leads, sales, profit, impact, etc – – then you at least need an analytics platform & an A|B testing tool. A heatmap/scrollmap tool is next in terms of importance. A|B Testing Tools Optimizely Visual Website Optimizer  The ROI you stand to gain from either […]

The Profit Hacking Formula

Remember the movie Back To The Future? It’s one of my favorite movies (I actually love all 3 of them) and I vividly remember one part in particular. Early in the film, Doc Brown explains to Marty how he was standing on his toilet trying to hang a clock in his bathroom. In his attempt, he […]