Because your product pages are where visitors make a clear ‘Yes’ or ‘No’ choice on whether or not they add the item to their cart…. ….nailing your product pages is key. No matter what it is you sell, these two ‘trust drivers’ will help persuade more of your visitors to decide ‘Yes’ on your product […]
If you’re reading this, then you likely have been frustrated when you’ve looked at your Shopify and/or Google Analytics dashboards…. ….you may have even lamented out loud “why are the cart and checkout abandonment rates so damn high on our Shopify store?!” This is certainly one of the most aggravating parts of running an ecommerce […]
Paid traffic is becoming more expensive every year…. …and that trend is likely to continue…. Year after year, the world’s largest companies spend more and more of their advertising budget on digital channels. It is clear that digital ad spend is increasing by the billions each year but some of the major ad networks may […]
Hard to believe we’re already in the 4th quarter of 2017…. It is now crunch time for us to set our Shopify stores up for maximal success this coming holiday season. Here are 3 things that are easy to do and will positively impact your sales (both during the holidays and beyond!) Slow Speed Kills: […]
….if you’ve been wanting to run A/B tests on your site for awhile but still aren’t, there is now something available that can get you quickly & easily started. Even if no one on your team has experience using an A/B testing software tool, you can have an effective testing campaign in place by the […]
Most people overcomplicate getting traffic to their business. There is a “secret” to getting a lot more traffic to your site. It follows a similar process to how professional sports teams win championships. Sitting by a pool in Las Vegas, sportswriter Bill Simmons was NBA Hall of Famer & two-time champion Isiah Thomas…. ….and Isiah […]
Remember the movie Back To The Future? It’s one of my favorite movies (I actually love all 3 of them) and I vividly remember one part in particular. Early in the film, Doc Brown explains to Marty how he was standing on his toilet trying to hang a clock in his bathroom. In his attempt, he […]
Imagine if in 1908 after building the Model T, top management at Ford declared: “We have built the ultimate in automobiles. Further improvement is impossible. Therefore, all experimental engineering and designing activities are hereby permanently terminated.” I wonder how long a car company would have survived with an attitude like that (or how long one […]
Have you ever had a job in sales? Even if you haven’t, you can imagine the persistence and discipline required to be successful. You know the importance of needing to attempt to close the sale by asking for what you want (which is difficult for a lot of people to do actually). And you can […]
