The tools of the trade.

If you’re serious about increasing your leads, sales, profit, impact, etc – – then you at least need an analytics platform & an A|B testing tool. A heatmap/scrollmap tool is next in terms of importance.

A|B Testing Tools

Optimizely

Visual Website Optimizer 

The ROI you stand to gain from either of these tools is enormous. Honestly, if you’re serious about growing your business online then one of these tools is a necessity.

I use Optimizely but VWO is essentially the same. The reason I use Optimizely is because that is what we used at the digital marketing agency I worked at so I became more familiar with the platform and it just stuck.

If your site is new or small (and especially if you’re trying to stay as lean as possible with your costs) then VWO may be the better option as they offer their software free for your first 1,000 visitors.

Heatmap / Scrollmap Tools

SessionCam

Crazy Egg

Clicktale 

Mouseflow

Inspectlet 

I currently use Crazy Egg but likely am going to switch to SessionCam soon.

Analytics

Google Analytics

KISSmetrics

MixPanel

Paditrack

GA should be on every site. If you have a SaaS business then KISSmetrics is great. If you need really in-depth data than MixPanel is for you.

Paditrack allows you to create & see conversion funnels on your site even if you don’t have those funnels set up in your Google Analytics (which you should do – – but Paditrack can help cover for you if you don’t have them set up yet)

Coming soon:

• User Testing
• Email Marketing
• Landing Page Creation
• Survey Tools
• Books + Guides
• More