For most of my teenage years and 20-something years, I’ve “sports hated” Kobe Bryant. You know how it is. You choose to see the negatives of a person and become blind to the positives. And then something happens and you are able to see the full picture of that person. When this happens, you usually […]
Have you ever had the sneaking suspicion that your site is leaking money? That there’s a version of your website that would turn more visitors into leads, subscribers, customers, and clients? Well, there is some good news and some bad news for you: You’re right. That’s bad because your revenue (and impact) has been lower […]
There are no absolute truths in conversion optimization. Reading case studies or list posts filled with tests other people ran that improved their conversions won’t necessarily work for you. That would be using someone else’s solution for your problem. However, there are some rules of thumb that usually produce positive results & I want to share […]
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